A strategy for the individual home
An outdoor pool, a private gym or an entertaining space can be central to a home’s appeal. They still need to be explained in the context of how a buyer wants to live. For a Formby instruction, Jamie begins with the property itself, its likely audience, your timing and the alternatives that audience can buy. The asking price and the presentation need to make sense together.
Experience at Elm Tree, Piercefield Road
Elm Tree had been marketed by multiple estate agents without a sale before Jamie represented it. The campaign brought together the pool terrace, spaces for wellbeing and detailed interiors through photography and a dedicated property reel. The sale completed in August 2025 at £1.5m+. The supplied reel snapshot recorded 233,610 views and 506 saves; those are exposure measures, rather than a count of buyers or enquiries.
Selling a home in Formby
An initial conversation covers your reason for moving, what has already been tried and any limits around publicity. Jamie then considers comparable evidence and current competing homes before recommending a route. A public campaign and a private introduction serve different priorities. The scope, fees and terms are agreed before an instruction begins.
Searching with a practical brief
For a buyer, the brief should go beyond a bedroom count. Tell Jamie about privacy, outside space, architecture, school journeys, accessibility and the timing of a move. Separating essentials from preferences makes it easier to assess public opportunities and decide whether a private introduction is relevant. A search brief is a starting point; access to a particular off-market home cannot be guaranteed.
The Piercefield Road sale was personally handled by Jamie while at Crests Estates, before Karmellhi & Partners launched. The photographs show that completed sale, not a currently available listing.